Whose Fault is it if YOU Are Not A Success?

Yup. This going to be a 'mindset' lecture. Switch off now, visit some other post that gives you sympathy and you're proving me right.

Harsh? Maybe, but it's something that is seen so much online especially in forums, AMA (ask me anything) sessions and even in PMs to coaches.

"I bought your course, read through it, understood it, but I'm not making money from it. Your course must be rubbish." (Language toned down in case there are minors reading this).

Guess what? There's nothing about the buyer taking action beyond reading. There's nothing that says the reader did any research or work on the parts he (she) didn't understand. In short, there's nothing that screams ACTION to the coach or any observer.

Believe it or not, there is plenty of good information in some of the cheapest products but because it isn't push-button, hand-holding, check-list simple, it's being ignored. Why? Because people do not want to do further research.

Almost every IM coach on the planet says, "Set up a squeeze page", but if their coaching doesn't include step-by-step instructions on how to do it, the student doesn't do it but blames the coach or system. The point of being an online marketer (for most of us) is to get to the state of financial independence from working for someone else. We want to be in control of our own lives and not be at the whim of somebody else (apart from maybe our dearly beloved partner).

To take that control requires work. It takes determination on our part and it brooks no excuses either. If you bought a product / system / call-it-what-you-like, the vendor certainly has a responsibility to make it accurate in its claims, but ONLY YOU can have the responsibility for implementing it. That means you are the one who has to make it work.

It's not related to price either.

I am just as willing to help somebody with my $1 WSO (Create, Snip, Score - look it up. It's a good free traffic trick) as I would be with someone who buys into a $2000 coaching program (It's not ready yet, but I am working on it). I will show you what to do, but dammit, I'm not going to do it for you. It wouldn't be coaching then.

It's like going to university in many ways. You're not really going there to prove you know more about a given subject. You're learning how to learn as an adult. That means that YOU do research. In the case of IM that doesn't always mean original research - where you discover something new and exciting, it means finding out what other people have done and how they solved that problem. It usually means inspiration for creating your own product too, if you're that way inclined - If you needed to do it, then chances are, others need to know too.

What I'm saying is, no matter what the system, the results are down to you. Not the vendor, not the coach, but YOU. If you've just bought a product that says you can make up to $50 a day using this technique, then follow the technique. If it means you have to learn how to do something else, learn it, ask others, research it, whatever you need to do to get to the next step of the technique. Don't curse the vendor for not including the exact instructions, praise him for encouraging you to learn something else. Something you can now teach to others. The vendor has turned you into an expert in another field because you went out and taught yourself.

If you have followed the technique above and beyond what the vendor stated and it doesn't work, then you have the right to call him out. But not before. Right?

Right!

As part of your research, consider some of my articles on Steven Lucas Marketing. It doesn't have all the answers (yet), but it's somewhere to start from.

Regards,

Steven

I'm going to include this video as the first few minutes of it was the inspiration for this post. HOWEVER - The language is a bit ripe, so chase the kids out of the room, turn down your sense of indignity and turn up your sense of humour. If Stephen (the admin) doesn't like it, I'll take it down again, but Alex makes my point pretty well I think. Here we go: